Posts about Videos & webinars

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  1.    The impact of GenAI on partner management
    AI (Artificial Intelligence)AIMarketing procurement

    The impact of GenAI on partner management

    This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…

    Read more about "The impact of GenAI on partner management"
  2.    Marketing leaders highlight key trends at Global Marketer Week 2025
    CreativityAI

    Marketing leaders highlight key trends at Global Marketer Week 2025

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…

    Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"
  3.    Spotlight: Evaluating Better Ideas
    Agency managementCreativity

    Spotlight: Evaluating Better Ideas
    Open to WFA members only

    Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…

    Read more about "Spotlight: Evaluating Better Ideas"
  4.    Highlights from Global Marketer Week 2025

    Highlights from Global Marketer Week 2025

    Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…

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  5.    Knowledge Spotlight: AI and the Future of Search
    Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: AI and the Future of Search
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: AI and the Future of Search"
  6.    Knowledge Spotlight: Marketing Mix Modelling 101
    Audience measurementMarketing technologyMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  7.    Knowledge Spotlight: Media Management in China for 2025 and beyond
    Agency managementAgency remuneration & contracts

    Knowledge Spotlight: Media Management in China for 2025 and beyond
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"
  8.    Spotlight: More effective B2B influencer marketing
    Brand safetyBrand safetyInfluencersInfluencersMarketing capabilitiesMarketing operations

    Spotlight: More effective B2B influencer marketing

    From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

    Read more about "Spotlight: More effective B2B influencer marketing"
  9.    Privacy and Tech Forum
    Brand safetyDigital policyBrand safetySelf-regulationMarketing technologyMarketing technologyData collection & privacyMarketing technology

    Privacy and Tech Forum
    Open to WFA members only

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    Read more about "Privacy and Tech Forum"
  10.    Halo CMM Community Townhall Meeting
    Audience measurementMedia governance

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  11. Regional WFA-IARD Webinar for APAC

    Setting standards that effectively protect minors in digital environments.

    Read more about "Regional WFA-IARD Webinar for APAC"
  12.    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Marketing technologyDigital transformationMarketing capabilitiesMarketing procurementMarketing technologyData & analyticsMarketing effectivenessMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"